7 Marketing Ideas for Landscapers to Grow Your Business Fast

Introduction

Let’s be honest—marketing your landscaping business isn’t easy. Between managing clients, crews, and equipment, it can feel like just another thing on your already packed to-do list. But here’s the truth: great marketing isn’t about doing more; it’s about doing the right things to attract better clients, bigger projects, and bigger profits.

We’ve seen it firsthand. Over the years, we’ve helped landscapers just like you generate thousands of leads by focusing on what works. If you’re looking for a complete, step-by-step approach to landscaping marketing, check out our Ultimate Guide to Marketing for Landscapers. But in this article, we’re digging deeper into actionable marketing ideas that you can start using right now to grow your business.

From simple tweaks like collecting more Google reviews to game-changing strategies like building a website that converts visitors into clients, these ideas are designed to work for landscapers. Bookmark this page. Implement these ideas one at a time. And before you know it, your landscaping business will be the one everyone in your area is talking about.

Ready to get started? Let’s dive into the best marketing ideas for landscapers.

Marketing Idea #1: Build Your Business Like You’re Preparing to Sell It

Here’s a thought: what if you ran your landscaping business like you were getting ready to sell it? Even if you’re not planning to sell, building your business with this mindset forces you to focus on systems, processes, and efficiency. The result? A smoother operation, happier clients, and more profit in your pocket.

Customer Happiness Starts with Better Systems

When your business is organized and runs like a well-oiled machine, it shows. Clients notice when things go smoothly: crews arrive on time, services are completed as promised, and communication is clear and professional.

By creating systems for everything—scheduling, follow-ups, invoicing—you reduce mistakes and delays that frustrate clients. Happy clients aren’t just more likely to stick with you; they’re also your best source of referrals and glowing reviews.

Clear Processes Make Hiring Easier

Hiring and training employees can be one of the biggest headaches for landscaping businesses. But when your business has clear systems in place, new hires can hit the ground running. Instead of figuring things out on the fly, your team can follow step-by-step processes that ensure consistency and quality.

A well-run operation also attracts better employees. People want to work for companies that are professional, organized, and have a reputation for treating both clients and employees well.

Streamlined Operations Increase Profits

Let’s talk about the bottom line. When your business runs efficiently, you cut down on wasted time, materials, and effort. Crews know exactly what to do and where to go. Clients are invoiced on time. Jobs are scheduled to maximize productivity.

At the same time, happy clients and reliable employees mean less turnover and fewer headaches. The result? Higher profits and a business that’s set up for long-term growth.

Building your business like you’re preparing to sell it isn’t about leaving—it’s about creating a business that works for you, not the other way around. Whether it’s delighting clients, attracting top talent, or boosting your bottom line, this mindset sets the foundation for success.

Marketing Idea #2: Invest in the Right Tools

Running a landscaping business without the right tools is like trying to mow a lawn with a pair of scissors—it’s inefficient, stressful, and guaranteed to hold you back. Investing in the right software can make your marketing, client management, and day-to-day operations much smoother, helping you grow faster and serve your clients better.

CRM Software: Keep Leads and Follow-Ups Organized

A Customer Relationship Management (CRM) tool is your secret weapon for managing leads and keeping your pipeline full. Without it, tracking client inquiries and follow-ups can get messy fast, especially as your business grows.

Here’s how a CRM helps:

• Lead Management: Keep all your client information, from first inquiry to final invoice, in one place.
• Follow-Up Reminders: Never forget to call or email a prospect back. Automated reminders ensure no opportunity slips through the cracks.
• Insights: See where your leads are coming from and which marketing efforts are driving the most business.

With a CRM, your leads stay organized, your follow-ups are timely, and your marketing efforts become more targeted and effective. Tools like HubSpot, Jobber, or Salesforce are great starting points for landscapers.

Field Service Management Software: Boost Productivity on the Field

If your crews are juggling schedules, client requests, and last-minute changes, a Field Service Management (FSM) software can make life much easier. These tools streamline your operations, saving time and keeping everyone on the same page.

Benefits of FSM software:

• Simplified Scheduling: Assign jobs and update schedules in real time, ensuring crews know exactly where to be and when.
• Improved Communication: Share job details, client preferences, and updates directly with your team in the field.
• Increased Productivity: Reduce downtime and errors with clear instructions and efficient routing.

Software like Jobber, ServiceTitan, or Yardbook is built with landscaping businesses in mind, helping you run your day-to-day operations like a pro.

Investing in tools like a CRM and FSM software might feel like a big step, but the payoff is huge. These systems free up your time, reduce stress, and let you focus on what you do best—delivering amazing results for your clients. The right tools aren’t just an expense; they’re an investment in your business’s growth and success.

Marketing Idea #3: Revive Dead Leads and Engage Past Clients with Email Marketing

Email marketing isn’t just for cold leads—it’s also a powerful way to stay connected with past clients, build loyalty, and generate repeat business.

Did you know? 

According to marketing expert Dean Jackson, 52% of interested prospects will eventually make a purchase within 18 months. Here’s the kicker: they might not buy from you—but they’ll buy. Let’s break it down. Of that 52%, only 15% will make a purchase within the first 90 days, meaning the remaining 85% of potential buyers will decide after that initial three-month window. (See I Love Marketing Podcast #54)

The problem? Many businesses give up too soon. They label leads as “dead” after 90 days and stop all follow-ups, missing out on the majority of their potential sales. The reality is that most customers simply need more time to make a decision. Staying engaged with your leads beyond that 90-day mark is crucial if you want to capture the full value of your marketing efforts.

Why Email Marketing Works for Landscaping Businesses

Email is a landscaper’s secret weapon for keeping in touch with both prospects and clients. Here’s why it’s so effective:

• Direct Connection: Email gives you direct access to people already familiar with your business.
• Cost-Effective: No printing costs, no ad spend—just a direct, scalable way to reach your audience.
• Drives Action: A well-crafted email can lead to reviews, referrals, and new bookings.

By using email strategically, you can generate leads, boost customer retention, and keep your business top-of-mind year-round.

How to Reconnect with Dead Leads Using Email

For those clients who didn’t convert the first time around, email can revive the conversation and turn them into paying customers. The 9-Word Email is perfect for this:

1. Write a Short, Direct Email: Ask a simple, specific question that’s hard to ignore, like:
   • "Are you still looking for landscaping services?"
   • "Do you still need help with your yard?"
   • "Are you ready to schedule your seasonal cleanup?"
2. Keep It Personal: Use their name and make the email feel like a personal follow-up, not a generic marketing blast.
3. Be Ready to Respond: Once they reply, move the conversation forward and guide them toward booking your services.

This straightforward approach is proven to reignite interest and bring old leads back to life.

How to Use Email to Re-Engage Past Clients

Past clients are some of your best opportunities for repeat business and referrals. Use email to keep the relationship strong with these strategies:

1. Offer Additional Services: Let clients know about seasonal services like lawn aeration, winterization, or holiday lighting installation.
   • Example: “Get your yard ready for winter with our special aeration and pruning package!”
2. Ask for Reviews: A satisfied client is your best advocate. After completing a job, send a polite email requesting a review on Google or other platforms.
   • Example: “We loved working on your yard! Would you mind leaving us a quick review? It helps other homeowners find us, and we’d really appreciate it!”
3. Send Customer Satisfaction Surveys: Show clients you value their feedback by sending a quick survey after the job. Not only does this improve your service, but it also strengthens your relationship.
   • Example: “How did we do? Take our 1-minute survey and let us know!”
4. Share Seasonal Offers: Use email to let past clients know about special promotions or discounts for repeat customers.
   • Example: “As one of our valued clients, we’re offering you 10% off your spring cleanup this year!”
5. Showcase Recent Projects: Inspire past clients with photos and stories from your latest landscaping transformations. This keeps them thinking about new ideas for their yard.
   • Example: “Check out how we turned a simple backyard into a stunning outdoor retreat!”

Email marketing isn’t just about reeling in new leads; it’s about nurturing the relationships you’ve already built. By reconnecting with dead leads, offering additional services to past clients, and encouraging reviews, you’ll create a steady flow of business while keeping your clients happy and engaged. Think of email as your ongoing conversation with clients—it doesn’t end when the job is done.

Marketing Idea #4: Hire a Better Website Agency

Your website is more than just an online brochure—it’s the heart of your landscaping business’s digital marketing efforts. A great website doesn’t just look good; it works hard to bring in leads, showcase your services, and set you apart from the competition. But here’s the catch: building a website isn’t a one-and-done job. It requires ongoing support and optimization to stay effective.

Focus on Ongoing Support

A website isn’t something you build and forget. Search engine algorithms change, trends evolve, and your business grows. To stay ahead, your website needs regular updates to keep it fresh and relevant.

Here’s why ongoing support matters:

• Keep Content Fresh: Regular updates ensure your services, contact info, and pricing stay accurate.
• Stay Competitive in SEO: Search engines prioritize websites that are active and optimized for the latest standards.
• Adapt to Business Changes: Launching a new service or expanding your service area? Your website should reflect those changes immediately.

A website agency that offers ongoing support ensures your site is always working as hard as you do.

All Marketing Works Better with a Great Website

Think of your website as the foundation for all your marketing efforts. Whether you’re running ads, sending email campaigns, or optimizing for Local SEO, everything performs better when your website is designed to convert visitors into clients.

Here’s how a great website amplifies your marketing:

• For Ads: A clean, fast-loading website with clear calls-to-action ensures you’re not wasting ad spend on visitors who bounce.
• For SEO: A well-structured site with service and location pages makes it easier for search engines to rank you.
• For Email Marketing: Linking to visually appealing project showcases or service offers builds trust and engagement.

Your website should be a tool that turns clicks into leads and visitors into paying clients.

Key Website Features Every Landscaping Business Needs

A high-performing landscaping website isn’t just pretty—it’s strategic. These three features are non-negotiable if you want your site to deliver results:

Service Pages

1. Why It’s Important: Dedicated pages for each service (e.g., lawn care, garden design, patio installation) improve SEO and make it easier for clients to find exactly what they need.
2. What to Include: Detailed descriptions, benefits, and clear calls-to-action like “Request a Free Quote.”

Location Pages

1. Why It’s Important: If you serve multiple areas, location pages help you rank in local searches for each specific community.
2. What to Include: A page for each service area, with unique content and testimonials from clients in that location.

A Project Showcase Section

1. Why It’s Important: This acts as your “blog” and portfolio, helping you attract both search engines and potential clients.
2. What to Include: Before-and-after photos, project descriptions, and links to relevant service or location pages.

Investing in a better website and ongoing support isn’t just about having an online presence—it’s about creating a powerful marketing tool that drives results. With the right features and regular updates, your website will become the backbone of your landscaping business’s growth. If you’re ready to take your website to the next level, consider partnering with a website agency that understands the unique needs of landscapers.

Marketing Idea #5: Dominate Google with Reviews

When potential clients search for landscaping services, one of the first things they notice is your reviews. Google Reviews are like digital word-of-mouth—they build trust, boost your credibility, and play a crucial role in improving your search engine rankings. If you’re not actively collecting reviews, you’re missing out on one of the most powerful (and free!) marketing tools available.

Why Google Reviews Matter

Google Reviews aren’t just a nice-to-have; they’re essential for growing your landscaping business. Here’s why:

• Build Credibility: Positive reviews show potential clients that you’re reliable and deliver great results. A landscaper with dozens of 5-star reviews is far more appealing than one with none.
• Boost SEO Rankings: Google rewards businesses with lots of reviews by ranking them higher in local search results. More visibility = more leads.
• Drive Conversions: Reviews provide social proof. People trust what others say about your business more than what you say about yourself.

If you want to dominate Google, start by making reviews a top priority.

How to Systematize Review Collection

Getting reviews doesn’t have to be a hassle. With the right process, you can collect them consistently and effortlessly. Here’s how to build a review-collection system:

1. Ask Every Client at the Right Time
   • After finishing a job, when your client is happiest, send a polite request for a review. A simple, “We’d love your feedback—would you mind leaving us a quick review on Google?” works wonders.
2. Automate Review Requests
   • Use tools like Jobber, NiceJob, or Podium to send automated review requests after completing a project. These tools can send a text or email with a direct link to your Google review page, making it easy for clients to respond.
3. Engage Past Clients
   • Haven’t collected reviews from old clients? Reach out! Send a friendly email or text thanking them for their business and asking for a review.
     Example:
     “Hi [Client Name], we loved working on your yard last year! If you’re still happy with the results, would you mind leaving us a quick review on Google? It would mean a lot!”
4. Make It Easy
   • Provide direct links to your Google review page in your emails, texts, or even on your invoices. The fewer clicks it takes, the more likely clients will leave a review.

Monitor and Respond to Reviews

Once you start collecting reviews, don’t forget to engage with them:

• Respond to Every Review: Thank clients for their feedback, whether it’s positive or constructive.
• Address Negative Reviews: Reply professionally and offer to resolve issues. This shows future clients that you care about customer satisfaction.

By dominating Google with glowing reviews, you’ll boost your credibility, improve your local rankings, and attract more high-quality leads. The best part? Once you systematize the process, the reviews will roll in with minimal effort. It’s one of the simplest, most effective marketing ideas you can implement today!

Marketing Idea #6: Craft an Irresistible Offer

In a competitive industry like landscaping, it’s not enough to be great at what you do—you need to stand out. One of the best ways to do that is by crafting an irresistible offer, one so good that prospects feel they’d be crazy not to take it. But what makes an offer truly irresistible? Let’s break it down.

What Makes an Offer Irresistible?

Alex Hormozi’s “Value Equation” from $100M Offers provides a perfect framework for crafting offers that prospects can’t refuse. It’s all about increasing perceived value while reducing the effort and risk for the client.

Here’s how it works:

1. Increase the Dream Outcome: Show how your service transforms their yard into exactly what they envision. Whether it’s a lush lawn, a backyard oasis, or a functional outdoor space, focus on the end result they want.
2. Maximize the Perceived Likelihood of Success: Build trust by showcasing reviews, testimonials, and project showcases that prove you deliver amazing results every time.
3. Reduce Time Delay: Make it clear how quickly you can deliver results, whether it’s starting a project sooner or completing it within a specific timeframe.
4. Minimize Effort and Sacrifice: Take as much off their plate as possible. Handle design, planning, and installation seamlessly so they don’t have to worry about anything.

The more effectively your offer addresses these factors, the harder it becomes for a client to say no.

Using Offers to Stand Out in a Crowded Market

An irresistible offer not only attracts attention—it also sets you apart from competitors. In a crowded landscaping market, standing out means offering something your competitors can’t or won’t.

Here are examples landscapers can use:

• Free CAD or 3D Project Plan: Offer clients a free custom design plan of their project before they commit. It’s tangible, valuable, and reduces the risk of hiring the wrong company.
• Seasonal Deals: “Book your spring cleanup now and get 10% off mulch installation!” Creating urgency drives clients to act fast.
• Risk-Free Guarantees: A 100% satisfaction or money-back guarantee removes hesitation for new clients.

The key is to combine value with exclusivity. Offers that feel rare or limited create a sense of urgency that drives action.

Our Irresistible Offer as Inspiration

Here’s how we apply this concept to our own business: we offer a free custom website mockup within 7 days and a 90-day money-back guarantee for landscapers looking to upgrade their digital presence. The value is clear—they see exactly what their new website will look like before committing, and the guarantee removes any risk.

Crafting an irresistible offer isn’t just about discounts—it’s about creating so much perceived value that your clients feel they’d miss out by not saying yes. Whether it’s a free design plan, an exclusive guarantee, or a time-sensitive deal, the right offer will help you stand out, win more clients, and grow your landscaping business with confidence.

Marketing Idea #7: Partner with Local Businesses to Build Referral Networks

Networking with other businesses in your area can open up a steady stream of new leads for your landscaping business. By building relationships with complementary businesses, you can create a win-win scenario where referrals flow both ways.

Why Partnering Works

Local partnerships aren’t just about swapping referrals—they’re about creating trust and building a network that benefits everyone involved. Here’s why this strategy works:

• Shared Audience: Businesses like realtors, garden centers, pool contractors, and home improvement companies share a similar client base with you. They’re already interacting with homeowners who may need your services.
• Built-In Credibility: When a trusted business recommends you, their credibility transfers to your business.
• Low-Cost Lead Generation: Compared to paid advertising, referrals from partnerships cost nothing but your time and effort to establish.

How to Build Partnerships That Generate Leads

Identify Complementary Businesses

Look for businesses that serve your target clients but don’t compete with you. Examples include:

1. Realtors: New homeowners often need landscaping upgrades or maintenance.
2. Garden Centers: Customers buying plants and tools are likely interested in professional help.
3. Pool Builders: Pools often require accompanying landscaping to complete the look.
4. Reach Out and Offer Value

Introduce yourself and explain how a partnership could benefit both parties.

For instance:Sweeten the deal by offering a discount or incentive for referrals.

1. Realtors can offer your services as a value-add to clients staging or upgrading their homes.
2. Pool builders can refer you for hardscaping or planting around their installations.
3. Create a Referral System

Make it easy for your partners to refer clients. Provide materials like:

1. Business cards or brochures they can hand to clients.
2. A custom link or referral code that tracks leads they send your way.

Keep the Partnership Alive

Follow up regularly with your partners. Share updates on your services, offer to cross-promote their business, and thank them for referrals with a small gift or acknowledgment.

Conclusion

Growing a landscaping business takes more than hard work—it takes smart marketing. By implementing these ideas, you’ll build a stronger foundation, attract more clients, and stand out in your local market. Whether it’s crafting an irresistible offer, dominating Google with reviews, or partnering with local businesses, every step you take will move you closer to your goals.

Remember, you don’t have to do it all at once. Start small, stay consistent, and focus on what works for your business.