Ultimate Guide To Lawn Care & Landscaping Advertising

Are you looking to grow your landscaping business and attract more local customers? Good landscaping advertising is key to getting leads in today's competitive market. With the right strategies, you can bring in clients at a predictable price when you need them most.

According to the Landscaping Financial Benchmark Report, landscaping business owners have a median of 325 customers and make about $16,413 per customer. If you want to reach or surpass those numbers, this guide is for you.

At Supersonic, our mission is to help landscapers reach more people, transform more lives, and build the business of their dreams. We create the best lawn care landscaping websites to achieve this mission since it is a the cornerstone of most advertising in today's world.

No matter where you are in your business journey, this guide will help you unlock the secrets of landscaping advertising with principles and ideas that have been proven with our clients.

As famous marketer Alex Hormozi once said,

"It's very hard to be poor when you have leads banging down your door."

Read on to discover how to get qualified leads at a price that will make your competitors envious. Let's go!

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Landscaping Advertising Starts With Having at Least One Great Offer

When advertising, give the cheese! If you advertise like your competitors, you won't get better results. Your costs will go up, and the only thing you'll compete on is price. That's a race to the bottom. No bueno.

You need an offer so good that people would feel silly saying no. It should go beyond "I do landscaping well and cheaper than my competition."

Ninety percent of your advertising success depends on your offer. After that, it’s just a matter of presentation and delivery.

Landscaping Advertising Examples

Here are a few offers that will outperform "Free Quote" or "Free Consultation":

1. Early Bird Special: Offer a discount to customers who book services early, such as before the peak season starts. This helps you secure business in advance and incentivizes customers to plan ahead.
2. Complementary Fertilization: Include a free round of fertilization with any lawn maintenance contract. This adds value and encourages customers to commit to regular maintenance.
3. First Three Lawn Cuts Free with a Seasonal Contract: Provide the first three lawn cuts for free when customers sign up for a seasonal contract. Combine this with a 30-day money-back guarantee to show your commitment to quality.
4. Free Design Mockup: Offer a free digital mockup of the proposed landscaping design with any consultation. This gives potential clients a visual representation of the transformation and helps close the sale.

Consider adding these elements to your offer:

• Guarantees (e.g., 30 Days Money Back Guarantee)
• Bonuses
• Scarcity (e.g., Only X spots available for the season)
• Urgency (e.g., Promotion runs until...)
• Solving a specific problem at a discount or for free (e.g., Free Design, Free Fertilizer)

Include a Great Website As Part Of Your Landscaping Advertising Strategy

Don’t lead them to an old, slow, or broken website. Imagine running an advertising campaign only to leads people to a slow, broken, outdated website. You might still get calls and leads, but your cost per lead will be higher than it needs to be, and you might lose potential customers.

First impressions matter. It’s not just about "looks" but also about experience. If you have a background in web design, go ahead and design your own if you have the time but if you are not and need the best landscaping website you can get, please do business with  landscaping web design experts.

For your landscaping advertising to work, your website should be:

Fast (Blazing Fast)

Even a small improvement in load times can enhance user satisfaction. A 1-second delay can reduce conversions by 7%, and 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. Speed is crucial for better results.

Easy to Use

Visitors should quickly find what they need without confusion. Follow these rules:

1. Fulfill User Expectations:
   • Logo Placement: Put your logo at the top left corner, linking back to the homepage.
   • Contact Information: Place it at the top right corner for easy access.
   • Clear Menu: Use clear labels like "Services," "About Us," "Contact," and "Blog."
   • Consistent Layout: Keep all pages looking and feeling the same.
2. Intuitive Navigation Paths:
   • Hierarchical Structure: Organize content clearly.
   • Breadcrumbs: Show visitors where they are on the site.
   • Proper Contrast: Ensure text contrast with the background for easy reading.
3. Call-to-Action (CTA) Buttons:
   • Visibility: Place them in easy-to-see areas.
   • Clarity: Use simple, action-oriented words like "Get a Free Quote" or "Contact Us Today."
   • Consistency: Make all CTA buttons look the same.
4. Avoid Common Navigation Problems:
   • Overcomplicated Menus: Keep menus simple.
   • Hidden Navigation: Show main options right away.
   • Broken Links: Regularly check and fix them.
   • Non-Standard Placement: Stick to common practices for navigation.

Thorough

To appear as the top dog in your market, a simple 5-page website might work for a while. But if you want to rank well on Google and use your website as a lead generation machine, you’ll need to step up your game.

Better Landscaping Advertising with Local SEO and Testimonials

Now that you have a great offer and a top-notch website, it’s time to make sure people can find you. This is where Local SEO and testimonials come into play.

Local SEO: Get Found in Your Area

Local SEO (Search Engine Optimization) helps your business appear in local search results. When someone nearby searches for landscaping services, you want to be at the top of the list. Like this:

Here’s how to do it:

1. Claim and Optimize Your Google My Business Listing:
   • Claim Your Listing: Ensure your business shows up on Google Maps and local search results.
   • Complete Your Profile: Fill out details like business hours, contact information, and services offered. Add high-quality photos of your work.
   • Post Updates Regularly: Keep your profile fresh by posting updates and pictures of your work. This keeps potential customers interested and more likely to contact you. This is more important than Facebook or Instagram for your business.
2. Use Local Keywords:
   • Include Local Terms: Use keywords that include your city or area, like “landscaping services in [Your City].”
   • Create Location-Specific Pages: If you serve multiple areas, create a page for each location.
3. List Your Business in Local Directories:
   • Add Your Business to Directories: Make sure your business is listed in local online directories like Yelp, Angie’s List, and the Better Business Bureau.
   • Ensure Consistent Information: Keep your business name, address, and phone number consistent across all listings.

For more details on Local SEO and how to rank to get more leads than your competition, visit Supersonic Sites' Landscaping Local SEO Tips.

Testimonials: Build Trust with Your Audience

Testimonials make all advertising better because of social proof. For example, they will appear on your Google Ads if you’ve setup your account correctly. Also it is also a one of the most important factor in getting you to rank on local search results.

Here’s how to get more of them

1. Collect Testimonials:
   • Ask for Feedback: After a job, specifically at the moment when the job is completed (not later), ask clients for feedback. Start with reviews on Yelp, Facebook, and Angie’s List. Make it easy by using a QR code they can scan in front of you.
   • Focus on Google My Business: Once you have a few reviews on other sites, concentrate on collecting reviews for your Google My Business profile. This boosts your local search ranking and click-through rate.
2. Use Testimonials in Your Marketing:
   • Include Them in Ads: Use snippets of testimonials in your online ads and social media posts.
   • Showcase Them on Your Website: Dedicate a page to testimonials and feature them throughout your site to build trust.

Using Local SEO and testimonials will make your landscaping business stand out online. It’s a great way to attract more customers and grow your business. Keep working on it, and you’ll see amazing results! Ready for the next step? Let’s keep going!

Start Advertising

Now that your business has a great offer, an optimized website, and a strong local SEO presence, it's time to start advertising. Here’s how to do it effectively:

Use Social Media to Target Specific Areas

Social media platforms like Facebook and Instagram allow you to target your ads to very specific areas. Focus on neighborhoods near you that are high net worth. This way, you can reach potential customers who are more likely to invest in premium landscaping services.

• Target High Net Worth Areas: Use the targeting tools on social media to narrow down your audience to affluent neighborhoods near your business.
• Test Your Offers: Run different ads with various offers to see which ones perform best. This will help you identify what resonates with your target audience.
• Engage with Your Audience: Respond to comments and messages on your ads to build a relationship with potential customers.

Launch a Postcard Campaign

Once you’ve identified the most effective offer through your social media ads, use that same offer for a postcard campaign. Direct mail is a powerful way to reach local customers.

• Design Eye-Catching Postcards: Make sure your postcards are visually appealing and clearly highlight your best offer.
• Include a Call to Action: Encourage recipients to visit your website, call for a quote, or schedule a consultation.
• Track Responses: Use unique codes or phone numbers to track the effectiveness of your postcard campaign.

Move to Google Ads for Consistency

After you’ve honed your offer and advertising strategy, it’s time to scale up with Google Ads. This platform can provide a more consistent flow of leads.

• Target Local Keywords: Use keywords that your potential customers are likely to search for, such as “landscaping services near me” or “best lawn care in [Your City].”
• Use Geo-Targeting: Ensure your ads are shown only to people in your service area.
• Monitor and Adjust: Keep an eye on your ad performance and make adjustments as needed to improve results.

Invest in Long-Term SEO

While ads can bring immediate results, investing in long-term SEO strategies will help you rank organically and reduce your dependency on paid ads over time.

• Create High-Quality Content: Regularly publish blog posts, videos, and other content that is relevant to your audience and showcases your expertise.
• Build Backlinks: Get other reputable websites to link back to your site. This improves your site’s authority and ranking.
• Optimize Your Website: Continuously improve your site’s speed, usability, and SEO to ensure it stays competitive.

By starting with social media and direct mail, then moving to Google Ads, and finally investing in long-term SEO, you can create a balanced and effective advertising strategy. This approach will help you attract more customers and grow your landscaping business steadily. Ready to start advertising? Let's get those leads flowing!

Conclusion

Effective landscaping advertising is the key to growing your business and attracting more local customers. By crafting irresistible offers, optimizing your website for a great first impression, leveraging local SEO and testimonials, and strategically using social media and Google Ads, you can create a powerful advertising strategy. Consistently test and refine your approach to stay ahead of the competition and watch your landscaping business flourish.

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