How to Make a Landscaping Website That Grows Your Business

Running a landscaping business is hard work. You’re out in the sun, creating beautiful lawns, gardens, and outdoor spaces your clients love. But when it comes to building a professional website, it can feel like stepping into a whole new world—full of confusing terms like "domains," "hosting," and "SEO."

Here’s the truth: a great website isn’t just nice to have—it’s a must-have to grow your business. Why? Because most customers today search online before choosing a landscaper. If they can’t find you, they’ll go with someone else.

That’s where I come in. I’ve helped landscaping business owners like you build simple, effective websites that:

• Make you look professional.
• Help customers find you online.
• Turn visitors into high-quality leads and phone calls.

This guide will walk you through every step of building a website that works for you—even if you’ve never done this before. You’ll get simple, actionable advice and real-world examples you can follow to create a website you’re proud of.

Note: If you find the whole process daunting, don’t worry. We’re here to help. As specialists in landscaping websites, we can create a free mockup of your site to show you what’s possible. If you like it, our websites are only $99/mo.

Why Every Landscaping Business Needs a Professional Website

A professional website isn’t just a nice-to-have—it’s essential for growing your landscaping business. Here’s why:

Build Trust With Homeowners

When homeowners are looking for a landscaper, they want someone they can trust. And that trust starts with your website.

• 75% of users judge a company’s credibility based on its website design (Robins & Holmes, 2008).
• 94% of first impressions about a website are design-related (Elviani & Retnowardhani, 2024).

What does this mean for you? If your website looks outdated, messy, or unprofessional, potential clients might think your work is the same. And when the average client is worth over $3,000 to $10,000, you don't want to miss any opportunities. (DojoBusiness)

Here’s how a professional website builds trust:

• Clean, modern design = credibility.
• High-quality photos show what you can do.
• Customer reviews and easy-to-find contact info reassure visitors that you’re reliable and ready to help.

Generate Local Leads With Online Search

Most homeowners don’t already know who they’re going to hire—they start their search online.

• 60%+ of consumers start product research on search engines (Bowden, 2023).

If your business doesn’t show up in search results, you’re missing out on leads. A professional website helps you:

• Rank higher on Google with local SEO (Search Engine Optimization).
• Attract leads from people searching for terms like “Landscapers near me” or “Lawn care services in [your city]”.
• Make it easy for them to call or contact you with clear “click-to-call” buttons and short contact forms.

Stand Out From the Competition

Homeowners compare landscapers before they hire. Your website is your chance to show why you’re the best choice.

Here’s how to stand out:

• Before-and-after photo galleries show the results you deliver.
• Dedicated service pages explain what you offer (e.g., lawn care, patio design).
• Customer testimonials prove that real clients trust and recommend you.

Bottom Line: A professional website builds trust, helps customers find you on Google, and makes you stand out from competitors.

8 Steps to Create a High-Converting Landscaping Website

Building a website might sound technical and overwhelming, but I promise it’s easier than you think. By following these 8 simple steps, you’ll have a professional site that brings in leads and helps your landscaping business stand out. Let’s take it one step at a time—no tech jargon.

1. Choose Your Domain
2. Pick Website Builder
3. Choose Template
4. Plan Website Structure
5. Design Core Pages
6. Make It Easy to Get Contacted
7. Optimize Your Landscaping Website for SEO
8. Promote Your Landscaping Website

01 – Choose the Right Domain Name

Before you do anything else, you need a domain name. Think of your domain like your business’s address on the internet—it’s what people type in to find your website.

For example: GreenEdgeLandscaping.com or OutdoorProsToronto.ca.

How to Pick a Good Domain Name

• Use your business name or words related to landscaping.
• Keep it simple and easy to spell.
• Avoid numbers or special characters.
• Add your location if possible, like "GTA" or "Toronto."

Where to Buy a Domain Name

You can purchase your domain from websites like:

• GoDaddy
• Hover
• Namecheap

Domains usually cost around $10–$20 per year.

Need Help Choosing? Use AI Tools and other domain name finders.

If you’re struggling to come up with ideas, AI tools can help. Simply type in a few keywords about your business, and these tools will suggest domain names:

Tools to Use:

• ChatGPT for quick ideas
• NameMesh for creative combinations
• BrandBucket for ready-to-purchase domains

Example AI Prompt:
“Generate domain names for a landscaping company in [INSERT LOCATION] specializing in lawn care and hardscaping. Use words like ‘landscaping,’ ‘outdoor services,’ or ‘green solutions.’”

Examples of landscaping website domains:

• GreenEdgeLandscaping.com
• GreaterTorontoLandscapes.ca
• OutdoorSolutionsGTA.com

02 – Pick the Best Website Builder for Landscapers

Once you have your domain name, the next step is to build your website. To do that, you need two things: a website builder and hosting.

What is Hosting?

‍Think of hosting as renting space on the internet for your website. Without it, your website can’t go live or be seen by anyone. Some website builders, like Wix and Squarespace, include hosting as part of their package, which makes things simple. For platforms like WordPress, you’ll need to purchase hosting separately.

Choosing the Right Website Builder

Here’s a quick comparison to help you pick the best option for your business:

If you’re looking for a fast and easy solution, builders like Jobber Websites, Wix, or Squarespace are great because they include hosting. For those wanting full control and flexibility, WordPress is your best bet—but you’ll need to purchase hosting separately.

👉 For a deeper dive, check out our detailed guide: The Top Landscaping Website Builders.

03 - Choosing a Template That Reflects Your Landscaping Business

Once you’ve chosen a website builder, the next step is picking a template—a pre-designed layout that sets the look and feel of your website. Templates save you time and effort because they come with the basic design structure ready to go.

Here’s what to know about templates for each platform:

WordPress:

• Known for its massive selection of thousands of templates (free and premium).
• Offers unmatched customization—great if you want a unique design tailored to your brand.
• Tip: Many templates are landscaping-specific, offering features like portfolio galleries and service sections.

Wix and Squarespace:

• Provide a smaller collection of polished, modern templates.
• Designed to look professional out of the box with minimal tweaking—perfect for beginners.
• However, customization is more limited compared to WordPress.

What to Look for in a Landscaping Template:

• Large Image Sections: Show off before-and-after photos of your work.
• Service Highlights: Space to showcase your services (e.g., lawn care, hardscaping).
• Contact Features: Built-in forms and call-to-action buttons for easy lead generation.

For more details and handpicked examples of the best templates, check out our guide to Landscaping Website Templates.

04– Plan Your Website Structure

A great website is easy to navigate and answers all the questions homeowners have. For landscaping businesses, this means creating pages that clearly show who you are, what you do, and how to contact you.

Here’s an example of a simple yet effective page structure for your website:

• Home: Your main page that introduces your business, services, and areas served.
• About: A page that shares your story, experience, and what makes you different.
• Services:
  • Dedicated pages for each service (e.g., Lawn Care, Hardscaping, Garden Design).
• Area Served:
  • Dedicated location pages for each city or neighborhood you work in (e.g., “Landscaping in Mississauga,” “Lawn Care in Brampton”).
• Portfolio:
  • A main portfolio page showing before-and-after images.
  • Highlight pages for major projects with descriptions (e.g., “Brampton Backyard Makeover”).
• Testimonials: A page to showcase reviews and success stories from happy clients.
• Contact: Make it easy for visitors to call, email, or fill out a contact form.
• Thank You Page: A confirmation page that appears after someone submits a form. Use this to thank them and encourage next steps (e.g., “We’ll get back to you within 24 hours!”).
• Privacy Policy: A must-have page to comply with privacy laws, especially if you’re collecting customer information.

By organizing your website this way, visitors can easily find the information they need, whether they’re checking out your services, seeing examples of your work, or contacting you for a quote.

Pro Tip: Make sure every page has a clear Call-to-Action (like “Request a Free Quote”) to guide visitors toward becoming leads.

05. Create Your Core Website Pages

Now that you’ve chosen your website builder and template, it’s time to build the pages that make up your landscaping website. These are the pages that tell customers who you are, what you do, and how to contact you. Don’t worry—it’s simpler than it sounds.

1. Home Page

Your Home Page is the first thing visitors see, so it needs to grab attention and quickly explain what you offer.

What to include:

• A headline that says who you are and what you do (e.g., “Professional Landscaping Services in Greater Toronto”).
• A clean image showcasing your best work.
• A short overview of your services with links to your dedicated service pages.
• A clear Call-to-Action (CTA) like “Request a Free Quote” or “Call Us Today.”

2. About Page

This page tells your story and helps homeowners feel confident about choosing you.

What to include:

• Who you are and how long you’ve been in business.
• What makes your landscaping company different (e.g., “family-owned,” “eco-friendly materials,” or “award-winning designs”).
• A photo of you or your team to add a personal touch.

3. Services Page

Your Services Page explains what you do. Create a dedicated page for each major service to help with SEO and provide more details.

Example Services Pages:

• Lawn Care: Maintenance, mowing, and fertilization.
• Hardscaping: Patios, retaining walls, and walkways.
• Garden Design: Planting, flower beds, and seasonal displays.

Pro Tip: Include photos of your work, short descriptions, and CTAs like “Learn More” or “Get a Free Estimate.”

4. Area Served Pages

If you serve multiple cities or neighborhoods, create Location Pages for each area.

Example:

• “Landscaping in Mississauga”
• “Lawn Care in Brampton”

What to include:

• A quick description of your services in that area.
• Local photos or customer reviews from clients in that city.
• A Google Map embed showing your service area.

5. Portfolio Page

This page shows off the quality of your work and helps build trust.

What to include:

• Before-and-after photos of past projects.
• A short description for each project: the location, what the client needed, and how you delivered.
• A gallery layout that’s easy to scroll through.

If you’ve done big or unique projects, consider creating highlight pages for them (e.g., “Backyard Makeover in Mississauga”).

6. Testimonials Page

Word-of-mouth is powerful, and a Testimonials Page lets happy customers do the talking for you.

What to include:

• Reviews or quotes from satisfied clients.
• Optional: Before-and-after photos with customer feedback.
• Add trust signals like awards, certifications, or ratings (e.g., “Rated 5 Stars on Google”).

7. Contact Page

Make it easy for visitors to reach out to you.

What to include:

• Your phone number and email address.
• A simple contact form (ask for just name, phone, and type of service).
• A Google Map showing your business location (if applicable).
• A clear CTA like “Call Now” or “Request a Quote.”

8. Thank You Page

After someone fills out your contact form, send them to a Thank You Page.

Why it matters:

• It confirms their form was submitted successfully.
• You can encourage the next step, like “We’ll get back to you within 24 hours!”

9. Privacy Policy Page

This page is important for legal compliance, especially if you’re collecting customer information (like contact forms). It shows customers you’re serious about protecting their privacy.

Pro Tip: You can use online generators to create a basic Privacy Policy, Termly.io's one is great.

By creating these core pages, your website will look professional, provide all the information customers need, and make it easy for them to contact you. Next, we’ll talk about how to add clear CTAs so visitors take action and turn into leads! 🚀

06 - Make It Easy to Get Contacted

A great landscaping website should make it simple for visitors to contact you and turn their interest into action. Clear and accessible contact options can mean the difference between a lead and a missed opportunity.

• Display Contact Information Prominently
  Include your phone number, email, and physical address on every page. Place contact details in the website header, footer, and at the end of service pages. Use bold text or contrasting colors to make them stand out.
• Simplify Contact Forms
  Long, complicated forms can drive visitors away. Use a short form that only asks for essential details: name, phone number, email, and a brief project description. Keep it easy to complete on mobile devices.
• Offer Multiple Contact Options
  Not everyone prefers the same method of communication. Provide clickable phone numbers for immediate calls, live chat for quick questions, and appointment scheduling tools like Calendly to let visitors book consultations seamlessly.
• Add Strong Calls-to-Action (CTAs)
  Place clear CTAs on every page, such as “Call Now for a Free Estimate” or “Schedule Your Landscaping Consultation Today.” CTAs should guide users to the next step and make it effortless to get in touch.

07: Optimize Your Landscaping Website for SEO

Search Engine Optimization (SEO) ensures your website ranks well in search results, helping local customers find your landscaping business when they need it most.

• Target Local Keywords
  Focus on location-specific keywords like “landscaping services in [Your City]” or “best lawn care near me.” Use these phrases naturally in your headlines, page content, and URLs to boost local search visibility.
• Optimize Meta Tags and Headings
  ‍Ensure your meta titles and descriptions include primary keywords, like “Professional Landscaping Services in [City] – Free Estimates.” Use clear H1 and H2 headings to structure your content for both readers and search engines.

• Add Location Signals
  Incorporate your business’s name, address, and phone number (NAP) consistently across your website, including in footers and contact pages. Embed a Google Map to make your location clear and help with local SEO rankings.
• Maintain Consistent NAP (Name, Address, Phone)
  Use the exact same Name, Address, and Phone Number (NAP) on your website and all directory listings. Inconsistent information can confuse search engines and lower your local SEO rankings. Place your NAP on:
  • Your website footer
  • Contact pages
  • Service area pages
  • Directory listings and map platforms (Google, Bing, etc.)

08: Promote Your Landscaping Website

Once your website is optimized, it’s time to drive traffic through strategic promotions. Combining online marketing methods will increase visibility and bring in high-quality leads.

• Leverage Social Media Marketing
  Platforms like Facebook, Instagram, and LinkedIn are ideal for landscaping businesses. Post high-quality before-and-after photos, time-lapse videos of projects, and helpful tips like seasonal lawn care advice. Encourage engagement by asking questions like “What’s your dream backyard project?”
• Run Targeted Google Ads
  Use pay-per-click (PPC) campaigns to target high-intent keywords like “landscaping company near me” or “backyard renovation services.” Google Ads can quickly place your website at the top of search results for competitive local queries.
• List Your Business in Online Directories
  Get listed on local directories like Yelp, Angi, and Houzz. Many potential customers look for landscaping companies on these platforms, so ensure your profile is complete, with updated photos and contact details.
• Encourage and Display Customer Reviews
  Positive reviews on platforms like Google My Business, Yelp, or Facebook build trust and credibility. Follow up with satisfied clients and ask them to share their experiences. Display these testimonials prominently on your website.

By promoting your landscaping website across multiple channels, you can attract more visitors, convert leads, and position your business as the go-to landscaping provider in your area.

Real-Life Examples of Landscaping Websites That Drive Results

Looking at real-world landscaping websites can give you a clear idea of what works—and what doesn’t. Below are examples of excellent landscaping websites built on different platforms. I’ll break down what they do well, what could be improved, and how you can use these lessons to build your own high-converting site.

1. Avanti Landscaping

‍What They Do Well:

• Visual Excellence: Avanti Landscaping’s design feels like a work of art, with clean layouts, elegant fonts, and subtle background elements like leaves that enhance the experience.
• Stunning Photography: Professional photos elevate the site and instantly showcase the quality of their work.
• User Experience: Thoughtful white space makes the site easy to navigate, drawing attention to services and CTAs.

Lesson for You: Invest in high-quality photos and clean design to build trust and showcase your expertise. A clutter-free layout lets your work speak for itself.

2. Hess Landscape Architects

What They Do Well:

• Show, Don’t Tell: The portfolio takes center stage with large, impactful images that highlight their luxury landscaping projects.
• Storytelling Through Design: The site tells a story about elegance and precision, perfectly aligning with their high-end services.
• Navigation Simplicity: A clean menu and minimal distractions make it easy for visitors to browse the portfolio and contact the company.

Lesson for You: If you focus on high-end projects, let your portfolio do the talking. Minimalist design paired with powerful imagery works wonders for luxury branding.

3. TruGreen

What They Do Well:

• Strong Branding: TruGreen’s use of bold colors and consistent visuals creates a memorable and professional brand identity.
• Easy Navigation: Simple, clear icons make it effortless for visitors to find the services they’re looking for.
• Compelling Offer: The “Sign up today and get 50% off your first service” promotion immediately grabs attention and encourages action.

Lesson for You: Use strong, consistent branding to make your business stand out, and include a compelling offer to motivate visitors to take action quickly. Something as simple as “Get 10% Off Your First Service” can turn a website visitor into a paying customer.

👉 Explore more top picks in our Best Landscaping Websites for Inspiration.

Common Mistakes to Avoid When Building Your Landscaping Website

Even the best intentions can go off track if you miss a few key details. Here are the most common mistakes to watch out for—and how to avoid them:

1. Not Optimizing for Mobile Visitors

Most people looking for landscaping services will visit your website from their phones. If your site doesn’t look good or load properly on mobile devices, visitors will leave.

Fix It:

• Choose a mobile-friendly template.
• Use “click-to-call” buttons for easy contact.

2. Ignoring Local SEO

If your website doesn’t show up in local Google searches like “Landscapers near me” or “Lawn care in [Your City],” you’re losing potential leads to competitors.

Fix It:

• Add location-specific keywords to your homepage and service pages.
• Create dedicated location pages for each area you serve.
• Embed Google Maps and include customer reviews.

3. Using Low-Quality Images

Landscaping is all about visuals—beautiful lawns, gardens, and outdoor spaces. Low-quality or blurry photos make your business look unprofessional and fail to inspire potential customers.

Fix It:

• Use high-quality before-and-after photos of your best projects.
• If you don’t have photos, hire a professional photographer or invest in a good camera.

4. Overloading Forms With Unnecessary Fields

Long contact forms asking for too much information will frustrate visitors and lower your response rates.

Fix It:

• Keep it simple: only ask for name, phone number, and service type.
• Follow up for more details later.
• If you’re receiving too many unqualified leads, add a small note like: “We specialize in projects over $2,000.”

How to make a landscaping website FAQ

Conclusion

Need Help? If this all feels like too much, don’t worry—we’re here to help. At Supersonic Sites, we specialize in building high-quality landscaping websites that generate results. Contact us and we'll happy to make the journey easier so that you can focus on building your business.