The Story
Marcos, the owner of Park City Landscaping & Construction Inc., came to us with a simple problem: he was too busy to build his own website. Like many hardworking business owners, Marcos depended heavily on HomeStars to bring in leads, but he knew relying on one platform was risky.
We started small, building a basic website to establish Park City's online presence. As Marcos began to see the potential, he realized the need to diversify his lead sources and stop depending on a single channel. That’s when we introduced Google Ads to drive high-intent traffic directly to his business.
The Turning Point
As time went on, we discovered an opportunity to significantly improve ad performance. While the initial ads drove traffic, the results skyrocketed when we created dedicated pages for each service. These pages were optimized to turn clicks into leads, with clear calls-to-action and easy-to-access forms — not buried at the bottom of the page.
The new service pages catapulted ad performance while simultaneously boosting organic search rankings. By strategically linking service pages and location-specific pages, Park City started ranking higher in search results for both local and service-specific keywords.
In a market where clicks cost as much as $10 each, this level of precision made all the difference.
The Results
Constant Growth In The Search Engine
213 High-Quality Leads Generated To Date
- Leads flowed directly to Park City’s inbox, bypassing third-party platforms like HomeStars.
- Marcos saw a significant improvement in lead quality and close rates.
Maximized ROI in an Expensive PPC Market
- Dedicated landing pages lowered the cost per lead despite high click costs.
- The streamlined website and ad strategy ensured every click delivered measurable value.
A Website That Grows with the Business
- The website evolved through multiple design iterations to align with Park City’s growth.
- What started as a simple site became a full-scale lead generation tool, working 24/7 to convert traffic.
The Takeaway
Marcos and Park City Landscaping took a huge step by investing in their own digital foundation. With a powerful website and carefully optimized Google Ads, they shifted from reliance on third-party platforms to driving consistent, high-quality leads month after month.
Ready to take control of your leads and stop relying on third-party platforms?
Let’s get started with a free website mockup and a custom Google Ads plan.